International Trade Administration, Ministry of Economic Affairs

Trade Promotion — International Market Development

推廣貿易工作-國際市場開發

Industry chapter02 · Marketing

Eligibility

Taiwanese companies seeking to expand into overseas markets.

What’s offered

A bundle of overseas-market expansion services: trade-promotion delegations, buyer-meeting events, the International Market Development Plus information system, small-group customized trade missions, plus seminars, industry-promotion campaigns, and overseas-service initiatives.

Key terms

Trade-promotion campaigns
Group exhibition delegations, trade-promotion missions, and e-commerce-led promotion missions.
Customized service
Tailored to each company's product and market-promotion needs.

Program structure

Trade-promotion Activities

  • Group international exhibition delegations, trade-promotion missions, and e-commerce-led promotion missions.

Buyer Matchmaking

  • Targeted product and industry buyer-meeting events arranged for participating companies — invitations are based on the firm's product fit, and buyer-meeting agendas are scheduled in advance.

Customized Services

  • International Market Development System PlusDatabase-driven international market-development information platform providing market intelligence to participating exporters.
  • Small-group trade missionsSmaller-scale customized trade missions for exporters seeking flexible, targeted overseas trips.

Counseling & Briefings

  • SeminarsTopic-driven seminars on market expansion and export business development.
  • Industry-news promotionIndustry-news campaigns and content marketing.
  • Overseas-service procurementHelps secure overseas tax-related services including USA-GSA/VA Schedule registration.

Application window

Per the official program announcement.

Who to contact

Taiwan External Trade Development Council (TAITRA)

財團法人中華民國對外貿易發展協會

02-27255200

English-language application support: not confirmed. Plan to bring a Mandarin-fluent collaborator to the first conversation.

Source: 115年度產業輔導資源手冊 (FY2026 Industry Counseling Resource Handbook), Ministry of Economic Affairs, page 24. Translated and indexed by Compass Global. Verify terms with the issuing agency before applying.

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