Industrial Development Administration, Ministry of Economic Affairs
Taiwan-Made Product Value Optimization & Promotion Program (MIT Mark)
台灣製產品價值優化及推廣計畫
Eligibility
Legally registered manufacturers whose products satisfy the Taiwan country-of-origin certification rules.
What’s offered
Operates the MIT Smile Logo certification program. Manufacturers apply voluntarily; certification is conducted by an IDA-recognized third-party body. Certified products are licensed to display the MIT Smile mark. The program also funds marketing and promotion — channel matchmaking, priority-procurement briefings, green-points partnerships — and pushes certified Taiwan-made products through 23 chain retailers and 27 e-commerce platforms.
Key terms
- Tier-1 product cost
- Government subsidy covers the cost.
- Tier-2 product cost
- No additional fee required.
- Tier-3 product cost
- User-pays — applicant covers certification cost.
- Channel reach
- Reach across 23 chain-retail networks and 27 e-commerce platforms.
- Loyalty-points partnership
- Co-op loyalty: 1 point per NT$2 spent; 100 points = NT$2 redemption.
Program structure
Verification Tracks — Content
- Origin certification — Determination of Taiwan country-of-origin.
- Quality verification — Product quality verification.
- Factory quality management — Audit of factory quality-management systems.
Marketing Promotion — Selection Criteria
- Aesthetics — Visual design quality.
- Material feel — Material and finish quality.
- Value for money — Price-to-performance ratio.
- Market differentiation — Distinctiveness in the market.
Market Expansion
- Channel matchmaking — Match manufacturers with retail and e-commerce shelves.
- Priority-procurement briefings — Government priority-procurement briefings and legal-entity briefings.
- Eco-points partnership — Partner with the eco-points loyalty program: 1 point per NT$2 spent; 100 points = NT$2 redemption.
Application window
Per the official program announcement.
Who to contact
Corporate Synergy Development Center (CSD)
財團法人中衛發展中心
Mr. Liang (梁先生)
English-language application support: not confirmed. Plan to bring a Mandarin-fluent collaborator to the first conversation.